BE: Marketing and Promotions 11 - (Formerly Marketing 11)

Course Description

 

Enter the world of Marketing and Promotion by understanding the minds of a consumer while balancing the goals and missions of a business.  The Marketing and Promotion 11 class, formerly known as Marketing 11 aims to provide students hands-on experiences both inside and outside of the classroom to understand and learn the importance of the Product, Place, Price and Placement of all the products and services we see in the world around us.  Students will experience what is required to launch a successful marketing campaign and understand the advantages and disadvantages of the different promotional strategies used

Course Code

MMK--11