BE: Entrepreneurship and Marketing 10

Course Description

The emphasis of this course is to provide students with an overview of the following:

  • entrepreneurship opportunities
  • characteristics of entrepreneurs
  • creative ways to add value to an existing idea or product 
  • ethics of cultural appropriation
  • differences between invention and innovation
  • barriers that diverse groups of entrepreneurs face and factors that can contribute to their success
  • life cycle of product from invention/innovation to the marketplace
  • ethical marketing strategies
  • forms of marketing
  • online marketing concepts
  • customer needs, wants and demands


Course Code