BE: Entrepreneurship and Marketing 10

The emphasis of this course is to provide students with an overview of the following:

• entrepreneurship opportunities
• characteristics of entrepreneurs
• creative ways to add value to an existing idea or product 
• ethics of cultural appropriation
• differences between invention and innovation
• barriers that diverse groups of entrepreneurs face and factors that can contribute to their success
• life cycle of product from invention/innovation to the marketplace
• ethical marketing strategies
• forms of marketing
• online marketing concepts
• customer needs, wants and demands