BE: Entrepreneurship and Marketing 10
Course Description
The emphasis of this course is to provide students with an overview of the following:
- entrepreneurship opportunities
- characteristics of entrepreneurs
- creative ways to add value to an existing idea or product
- ethics of cultural appropriation
- differences between invention and innovation
- barriers that diverse groups of entrepreneurs face and factors that can contribute to their success
- life cycle of product from invention/innovation to the marketplace
- ethical marketing strategies
- forms of marketing
- online marketing concepts
- customer needs, wants and demands
Course Code
MADEM10